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Product stories

Concepts are easier to understand as a story. Follow a fictional perfume bottle, a single serial number and a carton of goods through every system and hand-off between the brand, the factory, the supply chain and the consumer.

Start with this guide

The Journey of a Perfume Bottle, from Brand to Consumer

Follow one bottle of a fictional perfume from product launch to a shopper's phone: GTIN, ERP, batch, serial, coder, camera, carton, pallet, store and resolver.

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All guides in product stories

  • The Life of One Serial Number

    A serial number's life: reserved in the ERP, printed, read back, verified or voided, packed, shipped and scanned, and what happens when a cloned copy appears.

    Beginner7 min read

  • From Carton to Consumer

    Follow one sealed carton from the factory dock through distribution, store receiving and the shelf to a shopper's checkout and phone scan.

    Beginner6 min read

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