How a GS1 Digital Link Works, from Packaging to Browser
Follow one GS1 Digital Link step by step: built from a GTIN, printed on a pack, scanned by a phone or a checkout, and resolved to the right page.
Intermediate6 min read
GS1 Digital Link & Sunrise 2027
GS1 Digital Link turns a product's GS1 identity into a web address, so one printed code can serve the checkout scanner and the consumer's phone. These guides explain how that works, what Sunrise 2027 really asks of retailers and brands, and what it does not.
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What Is GS1 Digital Link?
GS1 Digital Link turns a product's GS1 identity into a web address, so one 2D code can serve the checkout scanner and the consumer's phone.
Read the guideAll guides in gs1 digital link & sunrise 2027
What Is Sunrise 2027 (and Ambition 2027)?
Sunrise 2027 is a retail-industry goal for checkouts to read 2D barcodes by the end of 2027. What it requires, what it doesn't, and what brands should do.
Beginner7 min read
Can a QR Code with GS1 Digital Link Replace a Retail Barcode?
Not yet. A QR code with a GS1 Digital Link can scan at checkout, but GS1 rules keep the EAN/UPC alongside it during the transition. Here is why.
Intermediate5 min read
Why the Same GS1 2D Code Can Work for Checkout and Consumers
A QR code carrying a GS1 Digital Link is both a product identifier and a web address. Here is how one code serves the till and the shopper's phone.
Beginner4 min read