Where Does the Retailer Get the Product Name and Price?
The name on a receipt and the price at the till come from the retailer's own item master and price file, not from GS1 or the barcode. Here is how they fit together.
Beginner5 min read
Retail, marketplaces & consumers
The same product identity is used by very different people: a cashier's scanner, a marketplace catalogue, a store team checking expiry dates, and a consumer standing in an aisle. These guides explain what each of them actually does with it.
Start with this guide
What Happens When a Product Is Scanned at the Checkout?
Follow a checkout scan step by step: how laser and imaging scanners read 1D and 2D barcodes, extract the GTIN offline and find the retailer's own price.
Read the guideAll guides in retail, marketplaces & consumers
How Retailers Can Use GTIN, Batch, Serial and Expiry
2D barcodes can carry batch, expiry and serial data with the GTIN. See what that could let retailers do for rotation, recalls, markdowns, returns and waste.
Intermediate5 min read
How Product Identity Works on Marketplaces Like Amazon
Marketplaces typically match listings by GTIN, some check numbers against GS1 data, and most add their own IDs. What brands should know about GTINs and exemptions.
Beginner5 min read
What Happens When a Consumer Scans a Connected Product?
From phone camera to web page: how a QR code carrying a GS1 Digital Link is resolved, what a scan can record, and the privacy choices brands need to make.
Beginner5 min read
Why Connected Packaging Can Create a Direct Brand Relationship After the Sale
When products sell through retailers and marketplaces, brands rarely meet buyers. Connected packaging can start a consented, first-party relationship.
Beginner5 min read