How Serialized QR Codes Support Anti-Counterfeit Programmes
A step-by-step view of designing an anti-counterfeit programme around serialized QR codes, from threat model and factory to scan rules and honest warnings.
Intermediate6 min read
Authentication & engagement
A scannable code can support anti-counterfeit programmes, loyalty and warranty — but only when it is backed by the right controls. These guides separate what a code can prove from what it cannot, and how brands build useful programmes on top of product identity.
Start with this guide
Product Verification vs Authentication: What Is the Difference?
Verification checks a code or identifier; authentication asks if the item in hand is genuine. Learn the levels of assurance in between and what each one shows.
Read the guideAll guides in authentication & engagement
How Product Identity Can Support Loyalty and Rewards
How serialized product codes power consumer and trade loyalty for electricians, painters and retailers, and the fraud controls that keep payouts honest.
Beginner5 min read
Warranty Registration Through Connected Packaging
How a serialized code on the product or pack can handle warranty registration, proof of purchase and service history, and where consent fits in.
Beginner5 min read
How Consumer Scans Can Reveal Channel and Diversion Signals
Consumer scans can show where serialized products really end up. Learn how to compare scan locations with shipments, and investigate diversion fairly.
Intermediate5 min read
Explore other topics
- GS1 basics
- GS1 Digital Link & Sunrise 2027
- 2D barcodes
- Serialization
- Factory & packaging line
- Traceability & logistics
- EPCIS & traceability events
- Resolver & connected experiences
- Retail, marketplaces & consumers
- India
- Connected packaging strategy
- Practical guides
- Product stories
- Glossary
- Myths vs facts