Think of a Resolver as a Receptionist for a Product
A plain-English analogy for GS1 resolvers: the front desk that sends each scan to the right place, then the precise standard behind each part of it.
Beginner6 min read
Resolver & connected experiences
A resolver is the service that decides where a scanned product identity should lead — product information, verification, warranty, loyalty or traceability. These guides explain how resolvers work and why separating identity from experience protects your packaging investment.
Start with this guide
What Is a GS1 Resolver?
A GS1 resolver connects a product's GS1 identity to the right pages and services. Learn how it decides, what it returns and what it does not do.
Read the guideAll guides in resolver & connected experiences
How One Product Identity Can Lead to Product Info, Warranty, Loyalty and Traceability
How a single GS1 Digital Link on a pack can lead to product information, instructions, warranty, loyalty, traceability and recall status for different users.
Intermediate5 min read
Resolver vs Redirect: What Is the Difference?
A simple web redirect sends every scan to one place; a GS1 resolver chooses among many links per product. Compare them and see when a redirect is enough.
Intermediate5 min read
Why Brands Should Separate Product Identity from the Digital Experience
Printed codes last for years; websites and campaigns do not. Why brands should print identity, keep issued URLs alive and choose a domain they will control.
Intermediate5 min read