Our legacy · Basiq360
Before AIQR put an identity on every product, the team behind it spent ten years building Basiq360 loyalty, channel engagement and dealer distribution programmes for enterprises. More than 500 implementations taught us what keeps participants engaged in month eighteen, not just in launch week. That knowledge is built into AIQR.
What 500+ programmes teach you
10 years
designing and running loyalty, channel and distribution programmes under Basiq360
500+
enterprise loyalty engagement and dealer distribution management implementations
B2B + B2C
programmes for consumers, retailers, dealers, distributors, installers and field teams
One platform
that now connects that experience to every serialized product scan
Basiq360 engagements covered the full chain between a brand and the people who sell, fit, recommend and buy its products.
Points, tiers, instant rewards and referral programmes triggered by purchases and product scans.
ExploreProgrammes for retailers, mechanics, electricians, painters, plumbers and contractors: the people who choose the brand on the customer's behalf.
ExploreSecondary sales capture, schemes, targets, claims and stock visibility across multi-tier distribution.
ExploreDigital warranty registration, claim workflows and service follow-ups that keep the customer connected.
ExploreApps for sales teams to onboard retailers, record visits, capture orders and run schemes in the market.
ExploreEngagement, redemption, liability and channel-health reporting used to adjust programmes while they run.
ExploreA decade of programme data turns into practical defaults. You don't start from a blank page. You start from patterns that have held up across industries and markets.
01
Most programmes lose momentum at recognisable points: after the first redemption, after a scheme ends, after a season. Knowing where the drop comes lets a programme schedule the next reason to return before members leave.
Where it shows up in AIQR
02
In categories like paints, cables, lubricants, batteries and building materials, the installer or retailer often chooses the brand. Rewarding the influencer at the point of fitment often matters more than rewarding the end buyer.
Where it shows up in AIQR
03
Programmes that participants can explain in one sentence tend to keep their members. Complex earning matrices usually create confusion and support calls instead of loyalty.
Where it shows up in AIQR
04
Every incentive attracts people trying to game it. Single-use serialized codes, geo-checks, velocity limits and redemption controls are designed in from the start, not added after the first leak.
Where it shows up in AIQR
AIQR is built by the team with the Basiq360 legacy. Basiq360 implementations covered enterprise loyalty, channel engagement and dealer distribution management. AIQR adds serialized product identity, scan intelligence and connected packaging, so those programmes can start from a scan on the product itself.
No client's data is shared with or shown to another client. Recommendations come from programme design patterns and aggregated learnings: which structures, rules and engagement cadences work. They do not come from another brand's member or sales records.
Yes. Loyalty, dealer management and warranty programmes can start with invoice uploads, bill scans, retailer codes or manual claims, then move to serialized product scans as packaging changes are planned.
The programmes span consumer goods and durables, as well as categories where trade influencers and multi-tier distribution decide what sells, such as building materials, electricals, automotive and agri-inputs. Discuss your category with the team to hear what applies.
Tell us about your channel, your products and the behaviour you want to change. We'll map it against what we've seen work, and show you where AIQR fits.
Talk to a programme strategist