01
Active participation, not enrolment
The share of members who earned in the last period shows whether the programme is alive. Enrolment only shows that the launch happened.
Typical action
- Trigger re-engagement for lapsing members
Engagement intelligence · Analytics
Measure what predicts a healthy programme.
Total members and total points are easy to report and rarely change a decision. Experience across hundreds of programmes points to a smaller set of measures that show early whether engagement is holding, where the channel is leaking and what to change next.
Dashboards built around decisions, not vanity totals
The metrics we recommend, and what to do with them
02
Time to second action
How long it takes a new member to earn or scan a second time is one of the earliest signs of whether they will stay. A long gap usually calls for an onboarding journey.
Typical action
- Add a second-scan incentive
- Shorten onboarding
03
Redemption rate and liability
Too few redemptions means members don't value the rewards. Too many, too quickly, can signal leakage. Outstanding point liability keeps finance confident in the programme.
Typical action
- Rebalance catalogue
- Review point value
04
Channel coverage and depth
For dealer and installer programmes: how many active outlets or professionals per territory, and how concentrated earning is among a few of them.
Typical action
- Target under-covered territories
- Reduce dependency
05
Anomaly and fraud signals
Scan velocity, geographic mismatches, duplicate attempts and unusual redemption patterns, reviewed routinely rather than after a loss.
Typical action
- Suspend and audit
- Tighten limits
06
Scan geography against distribution
Where products are scanned compared with where they were shipped shows diversion and parallel trade, and shows which markets are engaging.
Typical action
- Investigate diversion
- Localise campaigns
Common questions
Are these dashboards available in AIQR?
AIQR includes scan reporting, transaction and programme reporting. The specific dashboards and alerts for a rollout are configured during implementation based on the agreed measurement plan.
Can programme data go to our BI tools?
Yes. Programme and scan data can be exported or integrated with your BI and CRM systems. The integration method is agreed per deployment.
How quickly can we tell whether a programme is working?
Early indicators such as time to second action and active participation show direction within the first programme cycles, well before annual totals do.
Stop reporting totals. Start reading signals.
Share your current programme reports. We'll show you which metrics to keep, which to drop and which to add.
Review your programme metrics