Engagement intelligence · Loyalty plans
A plan that works for a beauty shopper fails for a cable installer. AIQR suggests the programme structure, earning rules, tiers and rewards for each audience, based on what has held participation across hundreds of enterprise programmes.
Each structure suits a different audience and purchase pattern. Most mature programmes combine two.
01
Every genuine product scan earns points toward a reward catalogue or cash-equivalent payout. Simple to explain, easy to audit with single-use codes, and a strong base layer for most programmes.
Best fit
02
Silver, gold and platinum levels based on rolling volume give participants status and a reason to consolidate purchases with one brand. Works when there is a meaningful gap between occasional and committed buyers.
Best fit
03
An immediate reward at the moment of scan or purchase. Strong for trial and launches, but should be timed and capped: on its own, an instant reward drives a spike rather than a habit.
Best fit
04
Bonus rewards for reaching volume thresholds in a period. Effective for moving secondary sales, as long as slabs are set from real historical distribution, not aspiration.
Best fit
05
Reward the installer who recommends and the customer who buys. Useful where advice drives the purchase, and it gives the brand a view of both sides of the sale.
Best fit
What earns, how much, and how earning differs by product, region or season.
Catalogue, cash-equivalent, experiences or trade benefits, matched to what the audience values.
Point value, expected redemption and liability, so the programme stays affordable as it grows.
Single-use codes, velocity limits, geo-checks and redemption approvals proportionate to the reward.
Plan suggestions describe structures that have worked in comparable programmes. Your margins, channel and market rules decide the final design, and payout methods must comply with the payment and tax regulations of each market.
Yes, with separate rules for each audience. Installers and consumers often scan the same product, so the platform distinguishes participant types and applies the right earning rules to each.
Serialized codes are single-use for rewards, scans are checked for velocity and location anomalies, and high-value redemptions can require approval. Controls are set to match the value of the reward.
Catalogues, vouchers, wallet and mobile top-ups, bank transfers and trade benefits, depending on what is integrated for your market.
Tell us who you want to reward and what behaviour you want to change. We'll suggest a plan, its rules and its budget logic.
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