ROI Calculator
Model your connected packaging business case.
Connected packaging represents a revenue recapture workflow, not a marketing expense. Input your metrics to estimate bottom-line recovery from fakes, leaks, and repeat buyers.
ROI Assessor
How to read the ROI model
The calculator models connected packaging as a revenue recapture workflow with three components: recovery of revenue lost to counterfeiting and channel leakage, repeat-purchase lift from scan-based engagement, and the cost of serialization itself.
The default assumptions are conservative and transparent. The model assumes a 65 percent recovery rate on estimated loss, a 2 percent customer lifetime value lift from engagement, and a per-code implementation cost that decreases with volume. Change any input to test sensitivity, and use your own unit values rather than the defaults where you have better data.
The output is an annual net return figure suitable for an internal business case. For a formal assessment with validated assumptions for your sector, request a business case review from the team.